Short answer
These guides cover the questions roofing contractors face when building or updating a website: what pages you need, how to display license numbers by state, what storm and insurance advertising rules say, how FTC review rules apply, what websites cost, how to advertise financing, how to use project photos, how to build service area pages and how to approach accessibility.
Planning your website
- What a roofing website needs: the pages, details and features that matter most, in priority order.
- Roofing website cost: published price ranges from DIY builders to specialist agencies, and what drives the difference.
- Service area pages without doorways: how to build local pages that help homeowners and stay within Google's spam policies.
- Before and after roof photos: how to take, select and publish project photos responsibly.
Rules that affect what your site can say
- Contractor license numbers by state: where license numbers must appear in advertising, with California, Florida, Minnesota and Texas as worked examples.
- Storm damage and insurance claim advertising: deductible offers, claim-handling language and required disclosures in Texas, Florida and Colorado.
- FTC review rules for roofers: what the 2024 rule on consumer reviews and the Endorsement Guides mean for testimonials and review requests.
- Financing ads and Regulation Z: when mentioning a monthly payment triggers extra disclosures.
- Accessibility basics for roofing sites: what the ADA guidance says and the practical fixes that matter most.
Getting found
- Local Services Ads vs SEO for roofers: how Google's pay-per-lead ads compare with organic search, and how they work together.
How these guides are written
Each guide is written and checked by our editor, James Wilson, using primary sources wherever possible: statutes, regulations, agency guidance and platform help pages. Secondary sources, such as law firm summaries or news reports, are labeled as such in the source list. Commercial publishers, such as agencies that publish price guides, are labeled too.
These guides explain rules in plain language. They are not legal advice. Laws differ by state and change over time, so check anything important with the relevant agency or a licensed attorney. Our editorial policy explains how we research, update and correct guides.
Free tool
If you are planning a new site, the Brief Builder asks sixteen questions and gives you a written project plan. It runs in your browser and does not send your answers anywhere.