Raftervio.siteWebsites for roofing pros

Frequently asked questions

Roofing Website Questions, Answered

Straight answers to the questions roofing contractors ask most before starting a website project.

Short answer

We plan for six to nine weeks for a typical Raftervio roofing website. Every project gets a fixed written quote after scoping, the finished site belongs entirely to you, and it is built with an SEO-ready structure but no ranking guarantees. Below are fuller answers on cost, local pages, compliance, reviews and support.

About working with us

Who is Raftervio for?

Roofing contractors in the United States: residential, commercial and repair-focused companies, from owner-operators to firms with several crews.

Do you work with companies outside roofing?

No. Focusing on one trade keeps our planning, guides and checklists specific to roofing.

Where are you based and do we need to meet in person?

We work remotely across the US. Calls, screen shares and shared documents cover everything, so you never need to leave a job site for a meeting.

Who will I deal with day to day?

One main contact who knows your project. Content and editorial questions on this site are handled by our editor, James Wilson.

Cost and timing

How much does a roofing website cost?

It depends on pages, writing, integrations and whether it is a redesign. We give a fixed written quote after scoping. Our cost guide shows published market ranges if you want a benchmark first.

How long does it take?

We plan for six to nine weeks for a typical site, across four stages described on the process page.

Do I have to pay everything upfront?

No. Payments are split into milestones, such as a start deposit, design approval and launch.

Are there monthly fees?

Only if you choose a care plan for hosting, updates and small changes. It is optional.

Search and visibility

Will my new website rank on Google?

Every site is built with an SEO-ready structure, but nobody can honestly guarantee rankings. Visibility also depends on your reviews, Business Profile, links from other sites and competition in your area.

How many area pages should I have?

One for each area where you genuinely work and can show real local detail. Near-identical city pages can be treated as doorway abuse under Google's spam policies. See our service area guide.

Should I use Local Services Ads or focus on SEO?

Many roofers use both. Ads produce paid leads quickly where available, while organic search builds over time. Our comparison guide explains the trade-offs.

Do you add structured data?

Yes. Accurate LocalBusiness markup with your real details, plus breadcrumbs and FAQ markup where the page contains genuine questions and answers.

Compliance and trust

Do I have to show my license number on my website?

In some states, yes. California, Florida and Minnesota, for example, require a contractor's license number in advertising, and California's licensing board lists website content as advertising. Our license display guide covers the details.

Can my website say we help with insurance claims?

Be careful. Texas bars contractors from advertising to adjust claims, Florida requires disclosures in some roof claim advertising, and several states prohibit offers to waive deductibles. See the storm and insurance advertising guide.

Can you add testimonials to my site?

Yes, if they are genuine and you have permission to use them. We will not write fake reviews or testimonials, which the FTC's rule on consumer reviews prohibits. Our review rules guide explains what is allowed.

Can my site advertise financing?

Yes, but if an ad mentions certain terms, such as a monthly payment amount, federal Regulation Z requires additional disclosures including the APR. See the financing ads guide.

Is my website required to be accessible?

The Department of Justice says the ADA applies to the goods and services businesses offer online and points to WCAG as helpful guidance. Our accessibility guide covers practical steps.

Content and maintenance

Do you write the content?

We can write every page from interviews and job notes, edit what you have, or work with your writer.

Can I update the site myself?

Yes. You get a hand-over guide for editing text, adding photos and updating details such as license numbers.

Who owns the website?

You do: the domain, content and site files. If you leave, we hand everything over.

What if something breaks after launch?

We fix our own mistakes at no charge. For ongoing updates and monitoring, a care plan is available.

Ready to grow?

Let’s Build a Website That Puts Your Roofing Business Ahead.

Get a written plan, honest recommendations and a site built around the jobs you want more of.