Short answer
A Raftervio project runs in four stages: Discover (one to two weeks), Design (one to two weeks), Develop (three to four weeks) and Launch (about one week), for a planned total of six to nine weeks. The biggest variable is how quickly photos, license details and content approvals come together.
The stages at a glance
| Stage | Typical length | What you get at the end |
|---|---|---|
| 1. Discover | 1 to 2 weeks | A written page plan and content list |
| 2. Design | 1 to 2 weeks | Approved designs for key page types |
| 3. Develop | 3 to 4 weeks | A working site on a private preview address |
| 4. Launch | About 1 week | The live site, checked and tracked |
| Total | 6 to 9 weeks |
These are typical ranges for a small to mid-sized roofing site. Large sites with many area pages, or projects waiting on photos and approvals, take longer. Your quote states the timeline for your project.
Stage 1: Discover
We learn how your business works before designing anything.
- Kickoff callAbout an hour on your services, service area, ideal jobs, competitors and what is not working today.
- Content inventoryA list of what you already have (photos, logo, license details, warranties, reviews) and what is missing.
- Page planEvery page named, with its purpose and the main question it answers.
- Compliance checkA note of any regulated topics, such as insurance claim wording, financing or license display, that need care in your states.
You receive the page plan in writing and approve it before design starts.
Stage 2: Design
We design the main page types: homepage, a service page, an area page and the contact page. You review them in your browser on a phone and a computer, not as flat images only. Feedback rounds are set out in your quote. Once the key templates are approved, every other page follows the same system, which keeps the site consistent and the timeline predictable.
Stage 3: Develop
The site is built on a private preview address with a noindex setting so search engines do not find it early. Content goes in as it is approved. We set up forms, call links, structured data, redirects for redesigns and analytics.
Before showing you the finished preview, we run our own checks:
- Every page on a phone, tablet and desktop
- Forms submitted and emails received
- Keyboard navigation and basic screen reader checks
- Speed against Core Web Vitals thresholds1
- Spelling, broken links and missing images
Stage 4: Launch
Launch is a checklist, not a button. We remove the preview noindex, switch the domain, submit the sitemap in Google Search Console, test redirects and forms on the live site and confirm tracking. For two to four weeks afterwards we watch for crawl errors and fix anything that appears.
You get a hand-over guide covering logins, how to edit content and how to add photos.
What we need from you
Projects move fastest when a few things arrive early:
- License numbers and the states they cover
- Your logo and any brand colors
- Photos of real jobs, with permission where homes are identifiable
- Insurance, warranty and manufacturer program details you want shown
- A person who can approve content within a few days
How we communicate
One main contact on each side, a shared document for content and feedback, and a short written update at the end of each stage. If something slips, on either side, we say so and adjust the plan in writing.
Can the process go faster than six weeks?
Sometimes, if content and photos are ready on day one and approvals are quick. We will not cut testing to hit a date.
What if I am busy during storm season?
Tell us at kickoff. We can schedule reviews around your busy weeks or pause the project between stages.
Will my current site go offline during the build?
No. The new site is built on a private preview address and replaces the old one only at launch.
Who owns the site when it is finished?
You do. You own your domain, content and site files.
Sources
Checked October 29, 2026.